Should the company take over an existing producer, buy into exploration projects, or rely on its own exploration team?
Traditional marketing structures were considered to provide insufficient accountability and incentive to maximise revenues through switching. Performance was also difficult to measure
A major Eastern European steel producer was executing major investments to modernise and expand upstream steelmaking capacity. A key issue for our client was therefore to explore strategic options for corresponding new downstream capacity.
A major nickel producer approached CRU for assistance in assessing the potential impact of further consolidation in its industry, as an essential input into the formulation of its future strategy.