Heidi joined CRU in Q4 2020 and leads Global Marketing initiatives across the full range of products, services and client segments.
She leads CRU’s Global Marketing function which delivers all marketing efforts for the global Analysis, Prices and Consulting business areas. She works out of the London office, and has marketing team members in the UK, the Americas and Asia Pacific region.
She previously held a global marketing leadership position at HSBC Global Asset Management, responsible for global marketing strategy and teams within the institutional financial industry. Prior to HSBC she worked at Barclays Global Investors/Blackrock within the Wealth Management and iShares business units. She began her career in financial services at a boutique fund of fund company in the city of London
Heidi holds a BA Honours Degree in French and Spanish from the Open University, as well as an MA in Applied Translation Studies from London Metropolitan University.