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George joined CRU in 2017 within the Base Metals team.

He is the editor for CRU’s cobalt, lithium and battery metal market services. George’s main analytical responsibilities involve looking at battery metal demand and pricing, and he is also responsible for CRU’s long-term automotive and electric vehicle forecasts.

Following completion of his Masters in Materials Science from Oxford University, George began his career in commodities working in pricing analysis and forecasting in the sulphur industry. From there he moved into the minor metals trading sector, specialising in nickel-cobalt superalloys, alloying additions and rare earth elements. George has experience working with minor metals in the USA and the UK, and his scientific background and electrochemistry knowledge has been of particular benefit in modelling long-term battery metal demand.

Articles by our industry expert


Lockdowns darken near-term outlook; auto industry suffers

View CRU's latest webinar focusing on the effects of the lockdown on the automotive industry. OverviewLockdowns through April for most of the world economy has led us...

By Jumana Saleheen, Neil Hawkes, George Heppel & Kirill Kirilenko   
Topics: Covid-19, Lead, Noble Alloys and Minor Metals, Precious Metals, Technology Metals


Battery metals: review of 2019 price drivers and themes for 2020

Topics: China, Copper, Nickel, Technology Metals, Wire and Cable


Lithium downtrend continues as fundamentals prevail

Topics: China, Noble Alloys and Minor Metals, Technology Metals


Lithium prices crash through $10,000 as hype meets reality

Topics: China, Noble Alloys and Minor Metals, Technology Metals