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Simon is CRU’s Director of Energy Transition and CEO of Exawatt, the division of CRU that provides strategic consulting, detailed cost forecasting and supply-chain analysis in sectors that are united by common theme: decarbonisation through electrification. These include energy storage, electric vehicles (EV), power electronics and solar PV. Simon founded Exawatt in 2015 and the company was acquired by CRU Group in early 2023.

Prior to founding Exawatt, in 2010 Simon co-founded a PV module factory design and integration company, and in 2008 he was part of the founding team of a startup technology company dedicated to improving the efficiency of crystalline silicon solar cells. An electrical engineer by first degree, Simon began his career in the UK steel industry and spent time in the US as a business and technology journalist, management consultant and CEO of a publicly traded US software company, before making the move into renewable energy in 2008.