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Vishnu has over 13 years' rich multi-industry experience spanning strategy, marketing, product management, international business development and export sales. He is a Senior Analyst in CRU's Wire and Cable team and works on analysing key trends and developments in both the matellic wire and cable, and the optical fibre and cable industries.

Prior to joining CRU, Vishnu was associated with renowned fibre optic cable manufacturers like HFCL Limited and West Coast Optilinks, and was working on global expansion of their business. He executed market-entry strategies for entering new international markets and led successful business expansion initiatives resulting in increased export sales growth.

Vishnu joined CRU in mid 2023 and is an integral part of Wire and Cable team under Base & Battery Metals Division.

He holds an MBA in International Business from Prestige Institute of Management & Research (DAVV University). In addition, he possesses internationally recognized Certifications in Foreign Trade, Export Marketing, Process & Quality Improvement, Project Management, and Investment Promotion domains from institutions of repute, including the Indian Institute of Foreign Trade, Indian Statistical Institute, International Trade Centre SME Trade Academy, Management and Strategy Institute, and the Inter-American Development Bank.