Commodity markets have never been more complex than they are today. With volatility, regulations, evolving commodity market trends, and technology transforming industries globally, making the right decisions requires trusted and independent data and insights, delivered with speed and precision.
Here at CRU, we’ve evolved our brand to reflect that mission more clearly. Our purpose remains unchanged – to provide reliable, timely, independent expert intelligence that enables our clients to act with clarity and confidence in a way that’s now simpler to navigate, more intuitive to engage with, and more aligned with changing needs.
We’ve unified our brand, so whether you're engaging with our data platforms, getting robust data analysis and insights into the latest commodity market trends and developments, participating in CRU Community events, or working with our consulting and strategy teams, it’s easier than ever to understand how CRU can help support you and your business.

Our brand promise is simple:
And with 11 offices across 9 countries, CRU is well structured to serve the needs of a rapidly transforming global economy, supporting customers in a wide range of upstream and downstream markets.
Four key ways we help clients achieve measurable results
Our refreshed brand goes beyond a visual refresh. It’s grounded in feedback from our clients, ongoing market research, and our firm commitment to being the most trusted source of commodity intelligence for the industries we work with.

CRU’s refreshed brand identity: Reimagined and ready for the future
CEO David Trafford introduces CRU's refreshed brand identity — discover the story behind the update.
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