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Gavin Ju

Senior Analyst View profile

CRU’s potassium fertilizer services include market analysis and forecasts, price assessments and detailed cost services, all based on our robust and transparent methodologies.

Our market analysis delivers in-depth views of supply, demand, trade and prices of potassium fertilizers globally. This is supported by five-year price forecasts which are provided for key markets. Thanks to CRU’s multi-commodity expertise, our insights on potassium are developed in the context of fertilizers worldwide.

CRU is a leading provider of global fertilizer prices, bringing together potassium fertilizer prices from all important regions in a weekly price assessment. Market updates and our unparalleled methodology ensure prices are reflective of current industry dynamics.

Our cost service provides cost estimates at plant, company and country levels for the potassium fertilizer industry. This is accompanied by detailed analysis of the drivers of costs, product premia and discounts.

CRU’s analysts are at the heart of the service we provide, frequently carrying out mine and plant visits for unique market knowledge, including hard-to-reach markets such as China. The potassium fertilizer team is available to discuss prices, market developments and cost data with you by email, phone or in person, out of our London, Beijing and Mumbai offices.


  • NPK
  • Potassium Chloride
  • Potassium Nitrate
  • Potassium Sulphates


Find out more about CRU’s Analysis services

CRU's unique services are the product of both our in-depth understanding of the markets and close contact with our customers. We want to hear from you.

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  • Gavin Ju

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  • Peter Heffernan

    Head of Fertilizers and Chemicals, Consulting Pittsburgh
  • Deepak Chitroda

    Analyst Mumbai
  • Paulo Carvalho

    Principal Consultant London
  • Humphrey Knight

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