I'm delighted to introduce you to CRU’s refreshed brand identity — one that reflects not only who we are, but also who we exist to serve: you.
Since 1969, CRU has delivered independent, expert intelligence that helps our clients make informed, confident decisions in complex global markets. Over the years, our world has changed dramatically — from volatile market cycles to today’s pressing challenges around trade flows and supply chain transformation, climate change, decarbonisation and the energy transition, and we’ve evolved with it, expanding our expertise, technology and global presence to ensure we stay ahead of your needs.
This brand refresh is more than a new look — it's a clearer, sharper expression of how we’ve evolved to support you.
You’ll now find it easier to:
- Understand the full range of services we offer — from robust data and analytical insight to tailored strategy and global communities
- Connect with the right people and services faster, with a seamless experience across every touchpoint
- See how we turn independent insight into real-world value for your business
Our purpose remains unchanged: to help you unlock understanding in an increasingly complex global markets today. And our independence remains our cornerstone, so you always get clear, unbiased, and actionable insight.
We’d love your feedback. This new brand identity was shaped by listening to our clients, and we continue to listen. What’s working well? What could we do better? Please feel free to contact us to share your thoughts.
Thank you for your continued partnership. We’re excited for this next chapter — and proud to have you with us on the journey.
CEO - CRU Group
